In the world of web design, innovations and trends come and go at an incredible pace. As a result, a lot of business owners and organisations are reluctant to invest money in new online technologies and many hold back on web development until they know for definite that a new innovation is going to last.

One trend that is definitely here to stay is responsive design. Initially developed to allow mobile internet users to access and navigate websites easily and efficiently, responsive design has quickly become a standard tool of web development.

Responsive design’s status as an internet mainstay has recently been confirmed by Google who have announced that their algorithms will now benefit responsively designed sites. So if you’ve been putting your online overhaul off, now could be the perfect time to take the plunge and get a responsive site of your own.

What is responsive design?

Responsive web design allows the content of a webpage to adjust to the screen that it’s being viewed on. This means that a website viewed on a mobile phone or tablet computer will look as good and work as well as the same site viewed on a PC or laptop.

Great for both mobile internet users and small businesses, responsive web design allows customers to access information and resources when they’re out and about, and allows companies to stay in touch with their users no matter where they are in the world.

How will Google’s algorithms affect your site?

As of 21st April 2015, Google’s algorithms will automatically boost the rankings of pages it considers mobile-friendly, meaning that responsively designed sites will instantly be given a higher ranking than their non-responsive counterparts.

Although Google has said the move will reward responsive sites rather than punish standard sites, the end result will still see more responsive sites ranked highly on the search engine’s results page.

What if my website isn’t responsive in time?

If you don’t have time to redesign your site before 21st April or are reading this after that date, don’t worry, the algorithm is implemented in real-time; so as soon as Google comes across your newly designed responsive site, you’ll begin to see the benefits immediately. However, as many companies have already made the move to responsive design, it’s advisable to get your website redone and up-to-date as soon as possible.

How to create a responsive site

When developing a responsive site, it’s always best to get expert help. If you’re based in the Keighley area, call Puddle today on +44(0)1535 636897 or contact us and we’ll have your site in tip-top condition before you know it.

Even if your site is already Responsive, Google’s requirements have meant some sites still need to be updated to adhere to their guidelines.

Author: Puddle Digital

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