You may have seen that our Puddle Digital Twitter account was recently restricted over the past week due to the detection of automation – this was not a fault of our own.
The issue was with Twitter‘s detection system, and as a result, our account was restricted. Straight away we sent an appeal asking why and how it happened. It took four days (which felt like forever) before we received an apology from Twitter stating that we were accidentally added to a spam account list resulting in the restriction.
Thankfully our account is now back in working order, back to how it should have originally been. Here at Puddle, we don’t partake in any form of automation through Twitter and here’s why…
Over the past few months, Twitter has brought down the banhammer on users accounts due to breaching their Terms of Service. Users like yourself spend countless hours towards building your social media profile for your audience to see. You find out new ways to increase engagement and interactions with those you wish to connect with – and to have it all taken away without a second thought can have a real impact on the business.
Some of our clients use social media as one of their primary methods to connect to their audience. Clients like Timothy Taylor’s and Snugpak post content and receive messages about products & events on a daily basis. If they were to be either restricted, suspended or banned, their customers would feel as though their level of customer service would be restricted, due to not having the availability to contact the business through social media.
One of the common issues for restriction or suspension is through automation. Twitter bots scour thousands of accounts on a daily basis checking for signs of automation. Automation is usually detected when businesses use 3rd party apps that promise to get you ‘up to 200 followers per day’ or ’50 engagements per post’. The way to achieve this in such a short amount of time is simply from the means of aggressive following and unfollowing or liking posts. The app simply follows as many people as it can sticking to the Twitter limit with the aim to get a follow back from the accounts followed. The same occurs when it comes to likes – liking thousands of tweets in a short period with the hopes to receive likes back.
This method will obtain followers for your account, sure, but it won’t get you an audience that’s suited to your business. 500 followers who know and love your business that regularly interact with your content are worth more than 1000 random fans that don’t know anything about your business and rarely interact with your posts.
Now it may come to the situation where you aren’t involved in any form of automation in terms of an aggressive following or unfollowing, however, Twitter bots occasionally make mistakes on accounts like in our case.
Conclusion – even if you think you’re doing everything right, it could still go wrong – there is still the risk of your account being restricted, suspended or banned.
So what is the solution? Well if you’ve followed the rules and your account is an honest representation of your business, all you can do is submit an appeal and hope that there has been a mistake along the way.
You can find out more about suspended accounts on Twitter here.