Timothy Taylor’s

Multi-Award Winning Yorkshire Brewery - timothytaylor.co.uk

Puddle exceeded my expectations. For a small team, they have brought big ideas to the table. – Tim Dewey CEO of Timothy Taylor’s

Overview
Timothy Taylor established the Brewery in the centre of Keighley in 1858, moving to The Knowle Spring, our present site, in 1863. The principle of not accepting second best was laid down and remains with us to the present day. This means that the very finest ingredients are used to brew the best possible beers, with Landlord winning many awards. This is supported by our distribution and after-sales service which are industry benchmarks. Naturally, the different styles of pubs that we own ensure that, whatever your taste, Taylor’s will have a number of inns that will offer you a first-class experience.

Challenge
Timothy Taylor’s approached Puddle initially to help maintain the website which had just been built for them. This would involve updating the site with any latest news and adding new sections of content as and when required.

Insight
Within only a couple of months it became apparent to us that the website had some serious SEO faults that were effectively losing traffic to the website. As the site had just been redesigned, to start again wasn’t an option so we had to work with what we had. There was also some areas of the site which just didn’t work from a usability perspective. We also noticed that there wasn’t consistency across all the other channels they appeared on.

Work
Our first challenge was to look at the Google Analytic data and find out where the traffic was being lost. Once found this resulted in changing the structure of the site and re-laying out some of the key pages. We then set about to amend the Meta data across the board to ensure it was targeting the correct keywords that Timothy Taylor’s wanted to appear for.

We then moved onto the Social channels, ensuring they were branded consistently and set about creating content for these channels and managing them on a monthly basis. Which consistently promoted Timothy Taylor’s as a brand but also took into consideration the pubs they owned and the offers and events they were promoting too.

From there we started on a Mobile App for Timothy Taylor’s which is available on Apple, Android and Windows devices. The App acts as a ‘Pint Finder’ so wherever you are you can always find your closest pint of Landlord!

We also support any ad-hoc marketing campaigns such as the Tour de France 2014 advertisement. On a regular basis now we ensure all is well with the website, hosting and domains and update content as and when required.

Results
The site ranks #1 on Google for over 20 topline keywords and receives in excess of 6.5k visits per month. Twitter followers on average have increased by 20% and Facebook Likes by 7.5%.

Author: Puddle Digital

CMS: Bonfire

Project categories: Food & Drink

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