Snugpak

Europe's largest Sleeping Bag manufacturer - www.snugpak.com

We worked with Steven at Puddle to create our new website which was a very easy and straight forward experience. The finished website looks and feels great and was exactly what we wanted, throughout the concept and design process Steven worked with us closely to ensure we get exactly what we wanted along with sound advice and ideas. I would recommend Steven for any website or online marketing projects. – Stewart Anderson Marketing Manager of Snugpak

Overview
Snugpak® is a true, pioneering British company, starting out as an original cottage industry in the 1970s, and developing into a worldwide brand. Based for over thirty years in the Yorkshire countryside, Snugpak®’s success has endured through passing skills down through generations, while taking on the best that technology has to offer.

Challenge
We have a long standing relationship with Snugpak® initially starting out as a website redesign. This resulted in producing a Magento website with a Shopatron backend to fulfil orders all over the UK. Since the redesign we have also worked with Snugpak® on their digital marketing.

Insight
With the launch of the redesigned website Snugpak® wanted to start pushing online to increase traffic to the site and ultimately sales. We we’re tasked with managing the Social media, Content and SEO.

Work
We initially looked at SEO first ensuring the on-page meta data reflected the top selling products and ones which Snugpak® wanted to push. Once in order we moved onto off-page SEO and link building. Initially concentrating on ‘Sleeping Bags’ then moving over to more long-tail keywords. Alongside this work all Social Media channels we’re consistently branded and content was created to inform the public of the product quality and its uses. Content was also created which applied the products to real situation uses based on Family Camping, Bushcraft, Military and Tactical and Emergency Services. We continually produce and monitor the performance of the website and all channels to ensure traffic is increasing as well as sales.

Results
The site receives on average 43k visits per month. Increasing year on year by around 36%. They have over 5 top 10 keywords on Google which include #1 position for ‘UK Made Sleeping Bags’ and top 20 keywords for ‘Sleeping Bag’ and ‘Sleeping Bags’.

Author: Puddle Digital

CMS: Magento

Payment: Shopatron

Project categories: Manufacturing & Engineering

Close
Go top