McAlpine Plumbing

The UK's largest manufacturer of plastic piping - www.mcalpineplumbing.com

Steven is a diligent, organised and personable professional who delivers excellent results with a minimum of fuss. I would have no hesitation in recommending Puddle Digital to fulfil your digital marketing needs. – Ross McAlpine Regional Sales Manager

Overview
McAlpine & Co is an independent, family owned business, which has been manufacturing plumbing products in the United Kingdom since 1902.

Challenge
We have a long standing relationship with McAlpine and as such we have been involved in several website redesigns. Each better than the one before but always the challenge has been to give the visitor access to the entire range of products from anywhere on the site.

Insight
Prior to any of the redesigns we have worked on it has always started with Analytics. How the site is used, most visited pages, what do the users click on, how do they use the website. This information is then discussed during a workshop with McAlpine and from that we look at architecture and wireframes. Always keeping the user at the forefront of the ideas.

Work
As McAlpine is a product based business we have always used Magento as our Content Management System, even though McAlpine don’t deal with the general public so there is no ability to buy from the site. It is robust enough to handle the thousands of products on the site but flexible enough so that we can manipulate it to do what we want it to do. The very latest version of the site which is due to go live at the end of 2015 will be fully responsive to mobile devices and will be our most accessible ever.

Results
The site receives in excess of 25k visits each month. Year on year we have increased traffic by over 12%.

Author: Puddle Digital

CMS: Magento

Project categories: Manufacturing & Engineering

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