With more than 60 elderly care homes across the UK, Northern Ireland and the Channel Islands and 145 properties in its entire portfolio, MMCG is a leader in the UK care home industry. With a passion for delivering high quality services in luxurious accommodation, care is at the heart of the company.
MMCG approached Puddle to redesign their current website. The challenge was how to include over 60 Care Homes each with their own blog posts, events and galleries. All this content needed to be fast, easily found and managed internally by the marketing team.
Initially we kicked the redesign off with a workshop, looking at competitor websites, identifying what was liked, what wasn’t and drawing up a definitive list of functionalities. From there an architecture was created alongside a wireframe which was reviewed and amended until a final version was accepted that we could follow through the process.
Our recommended Content Management System for the site was WordPress, however testing was started at the beginning to ensure it could handle the amount of information we we’re looking to put into it. The trickiest part of the build was effectively having 120 microsites within 1 site and somehow templated so it was easy to add more as and when required. All of this of course had to be fully responsive as well. The on-page Meta Data was provided with MMCG’s search partner Search Laboratory who we worked with to ensure their SEO married up with efforts on PPC.
The site receives over 15k visits per month on average and now boasts over 70 Care Homes. We work with MMCG on a monthly basis to ensure the site is running smoothly and any updates required are implemented.