Apple have wasting no time in creating an advert for the iPad Mini, launched yesterday.

The ad was created by agency TBWAMedia Arts Lab and features no narration. The shot shows a larger iPad playing “Heart and Soul” on a piano app.

The camera then zooms out to reveal a smaller iPad, playing along in a duet, before eventually taking over the whole of the cameras attention. The add concludes with black text saying: “iPad mini.”

To find out more about the iPad Mini and its features, click here

Author: Puddle Digital

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