As a designer, I think the ideal website is harmonious as well as functional, not just pretty and colourful. There are a couple of ways to design an effective website, one of which is by using The Golden Ratio. When using The Golden Ratio in your website you can create harmony in your design that your users are more likely to engage with. Although it’s not a necessary to use this method in every design you do, as there are some beautiful designs that don’t use The Golden Ratio. But I like to use it where I can…
The Golden Ratio
The Golden Ratio is the ratio between two segments so that the ratio between point a/b is 1.618. This ratio constantly pops up in plants, animals, the shape of galaxies and is most commonly associated with the nautilus shell. It can be seen in art, design, and architecture being used throughout history and to this day for its aesthetic beauty.
The Golden Ratio can be used as a guideline to make improvements and tweak a design. At times you will find a better way to design your website that doesn’t necessarily follow the rules. The Golden Ratio can be used separately but sparingly to create rectangles within the overall design.
One way would be, cropping your images, for instance, your homepage banner image would be a good idea as it is one of the first things your visitors will see when they visit your website. See example below of an image I have cropped. I have placed the smallest point of The Golden Ratio on the ladybird’s face.
There is a far simpler way of applying The Golden Ratio to your design. Which is known as The Rule of Thirds. You can achieve this by creating a grid, 3 equal columns and 3 equal rows, which will split your page into 9 equal squares. You can further divide each section into equal halves to use for the whole site design. Use this grid by putting the most important elements of your design where the grid lines meet.
There is much more to know about The Golden Ratio and applying it to your design, however, these are just very simple ways to implement it into your website. These methods can be very effective in making your overall design look more aesthetically pleasing to viewers. By only applying this method in the slightest of ways can add more appeal to your design.