The new Amiigo fitness bracelet is looking to redefine fitness tracking, but it already has some pretty stiff competition.
Amiigo does have its advantages compared with the likes of Nike+ FuelBand, with the main one being activity identification.
The bracelet can identify the activity and present you with the statistics relevant to the workout.
Amiigo can track exercise type, reps, sets, duration, speed, and intensity. As well as heart rate, blood oxygen levels, skin temperature, overall activity level, and calories burned.
Media publications have hailed Amiigo as the smartest fitness bracelet around, but will the praise make the fitness consumers change from a big brand such as Nike?